The Increase in Customer Preference for Healthy Eating Over the Past

Multiple Choice

The increase in customer preference for healthy eating over the past ten years has presented a threat to the growth of Coca Cola's soft drink business.Which of Porter's 'five forces' would you attribute this change in preference?

A) Differentiation
B) Bargaining power of buyers
C) Bargaining power of suppliers
D) Threat of substitute products
E) Potential new entrants