Which of the Following Statements Is Not True About Successful

Multiple Choice

Which of the following statements is not true about successful development of a new product?

A) The marketing department has a good understanding of what the customer wants.
B) The technological development of the product must be completed before other departments can commence work.
C) Members from key departments cooperate in the development of the product.
D) The horizontal linkage model is frequently followed.
E) All of these choices are true.