In a Market Characterized by a Single Seller and Many

Multiple Choice

In a market characterized by a single seller and many buyers, a seller's investment to reduce transaction costs can lead to which of the following situations?

A) It can reduce producer surplus in the long run.
B) It can raise the price paid by customers and still make them better off.
C) It can decrease the brand value of the product.
D) It can lower the quality of the product in the long run.