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Matt Lauer of the Today Show Launched a Product Line

Question 32

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Matt Lauer of the Today show launched a product line with Shinola called the Matt Lauer Collection to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past "-the art of writing thank-you cards-to the current generation.This is an example of generating ideas using ________.


A) prior knowledge
B) information
C) alertness
D) market research

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