Janelle Notices That a Consumer Rubs a Piece of Candle

Multiple Choice

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

A) new knowledge of consumer behavior
B) a product idea
C) insight into consumer behavior
D) expanded experience