Multiple Choice
You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be the appropriate next step?
A) Terminate the interview as this person will not give you knowledgeable information.
B) Ask him about the new debit card concept anyway.
C) Explore why he hates debit cards.
D) Ask about a similar product, but not the debit card.
Correct Answer:

Verified
Correct Answer:
Verified
Q31: How does IDEO look at the design-thinking
Q55: Drew notices that her electric cables and
Q58: What would be the insight if the
Q59: When IDEO studied Chicago's commuters for the
Q61: Observation is simply looking or talking to
Q62: Generating and developing new ideas based on
Q63: How will the apps created by IDEO
Q64: Why should design thinkers "fail early to
Q65: What is the best description of convergent
Q68: After an interview,it is a good idea