Which of the Following Was the Most Significant Advantage Rent

Multiple Choice

Which of the following was the most significant advantage Rent the Runway had in conducting the experiments with customers rather than using traditional market research methods?

A) They were able to handle all of the research themselves.
B) They enlisted early customers, launching the website with an established customer base.
C) They learned a great deal about the experimental method.
D) They were able to able to get the experiments done in less than a year.