Multiple Choice
McCafe offered new products that were not part of traditional offerings.Sofa-type seating encourage a relaxing mood for people who wanted to sit and chat.By appealing to a nontraditional market (i.e., not families with children) what approach was McDonald's taking?
A) mass market
B) diversification
C) niche market
D) modernization
Correct Answer:
Verified
Correct Answer:
Verified
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