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What Should Be Done with the Product Concept in Order

Question 47

Multiple Choice

What should be done with the product concept in order to conduct a successful campaign?


A) Provide schematic designs or service examples so that the product is clear.
B) Offer samples of the product so that the investor can have a hands-on experience with the product.
C) Test and refine the idea so that the product is clear and the investor knows what problem the product solves.
D) Test the product with a survey or beta test prior to the campaign.

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