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Andrew Loos, Cofounder of Attack! Marketing, Related His Error in Saying

Question 52

Multiple Choice

Andrew Loos, cofounder of Attack! Marketing, related his error in saying "yes" to clients, promising duties that he could not fulfill.Based on his story, what type of error did he commit?


A) not defining the service clearly enough
B) providing too much, time-consuming customer service
C) building a reputation of providing additional services
D) not listening to the needs of his customers

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