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The S.A.V.E.approach Was the Result Of

Question 38

Multiple Choice

The S.A.V.E.approach was the result of:


A) a five-year study of 500 managers and customers conducted by the Harvard Business School
B) a need to update the approach of the 4 Ps to be suitable for Internet products
C) a need for an easier to understand approach to the marketing mix
D) a need to focus on service-related companies

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