Multiple Choice
Targeting that uses information collected about an individual's Web-browsing behavior,such as the pages they have visited or the searches they have made,to select an advertisement to display to that individual best defines
A) segment targeting.
B) behavioral targeting.
C) collaborative filtering.
D) customer profiling.
Correct Answer:
Verified
Correct Answer:
Verified
Q48: Define advergaming.Briefly identify three categories of advergaming.
Q49: Each of the following is a key
Q50: Listing URLs and collaborative filtering are the
Q51: Why is Web advertising growing rapidly?
Q52: Data mining techniques for discovering and extracting
Q54: Folksonomy is one of several data collection
Q55: According to research mentioned in the textbook,online
Q56: For EC markets,Internet shoppers can be segmented
Q57: A major advantage of online market research
Q58: The psychological status of willingness to depend