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    Electronic Commerce
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    Exam 15: Launching a Successful Online Business and EC Projects
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    Up-To-The-Minute Dynamic Content Is What Attracts New and Returning Customers
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Up-To-The-Minute Dynamic Content Is What Attracts New and Returning Customers

Question 10

Question 10

True/False

Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs")and makes them stay longer ("stickiness"),which builds customer loyalty.

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