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Why Has Data Mining Gained the Attention of the Business

Question 4

Multiple Choice

Why has data mining gained the attention of the business world?


A) More intense competition at the global scale driven by customers' ever-changing needs and wants in an increasingly saturated marketplace.
B) Consolidation and integration of database records, which enables a single view of customers and vendors.
C) Significant reduction in the cost of hardware and software for data storage and processing.
D) All of the above

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