If an Advertiser Refuses to Comply with Rulings Made by the National

Multiple Choice

If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB) , the NARB is most likely to:

A) order the advertiser to stop running the ad.
B) refer the case to an industry trade association.
C) refer the matter to an appropriate federal agency.
D) impose a fine.
E) lodge a class action suit for customers who have been in some way negatively affected by the ad.