Which of the Following Statements Is True of Online Behavioral

Multiple Choice

Which of the following statements is true of online behavioral advertising (OBA) ?

A) OBA permits only those advertisements that provide detailed information about an advertiser's products and services.
B) Companies engaged in OBA are monitored by the Federal Trade Commission (FTC) .
C) OBA is based on the seven Self-Regulatory Principles for Electronic Retailing.
D) OBA uses information collected across multiple unaffiliated websites to predict a user's preferences.
E) OBA is regulated by the Electronic Retailing Self-Regulation Program (ERSP) .