Multiple Choice
Which of the following is a disadvantage of MPR?
A) It is not a cost-effective way to reach the market.
B) It fails to achieve credibility.
C) It is difficult to tie in slogans and other advertising devices.
D) It fails to break through the clutter.
E) It does help in improving ROI.
Correct Answer:
Verified
Correct Answer:
Verified
Q106: Which of the following is a criticism
Q107: Which of the following is an advantage
Q108: The new role of PR differs from
Q109: Which of the following is an advantage
Q110: A _ is a publicity piece produced
Q112: The press, educators, civic and business groups,
Q113: Corporate advertising does not promote any one
Q114: Firms that spend more on corporate advertising
Q115: Corporate advertising is designed to promote the
Q116: What type of advertising is being used