Multiple Choice
Which of the following is an advantage of measuring the effectiveness of PR activities?
A) It helps find the percentage of people who encounter the press release.
B) It reduces the high absolute costs connected with PR activities.
C) It enables the PR and marketing teams to function independently.
D) It helps complete the communication process.
E) It helps management judge the quality of PR achievements.
Correct Answer:
Verified
Correct Answer:
Verified
Q97: _ are used to inform an audience
Q98: Public relations efforts are often targeted to
Q99: _ helps in systematically and objectively identifying
Q100: Marketing objectives that may be aided by
Q101: Cause-related marketing refers to:<br>A)all advertising designed to
Q103: A disadvantage associated with corporate image advertising
Q104: The term _ tends to be used
Q105: Publicity is usually perceived as being sponsored
Q106: Which of the following is a criticism
Q107: Which of the following is an advantage