Which of the Following Is True of Consumer Franchise Building

Multiple Choice

Which of the following is true of consumer franchise building (CFB) promotions?

A) CFB promotions are designed to promote short-term brand preference.
B) CFB promotions cannot make consumers loyal to a brand that is of little value.
C) CFB promotions can make consumers loyal to a brand that does not provide a specific benefit.
D) CFB promotions typically do not contribute to the development of a favorable brand image.
E) CFB promotions are not suitable for brand extension strategies.