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Samples Would Be an Appropriate Promotional Strategy

Question 38

Multiple Choice

Samples would be an appropriate promotional strategy:


A) to support an everyday low price (EDLP) strategy.
B) to facilitate a push promotional strategy.
C) to introduce a new product into the marketplace.
D) in the decline stage of a product's life cycle.
E) to build long term relationships with customers.

Correct Answer:

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