Which of the Following Is True of Allocation of the Promotional

Multiple Choice

Which of the following is true of allocation of the promotional budget when a brand enters the growth stage?

A) In this stage, promotional dollars will be used only for bait-and-switch marketing.
B) In this stage, promotional dollars will be used only for rebate advertising.
C) In this stage, price-offs and bonus packs must be used intermittently to induce product trial.
D) In this stage, promotional dollars must be used primarily for advertising to stress brand differences.
E) In this stage, advertising is primarily a reminder to keep consumers aware of the brand.