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Digital Melody, an Online Digital Media Store, Allows Customers to "Sample

Question 4

Multiple Choice

Digital Melody, an online digital media store, allows customers to "sample" songs before they make a purchase decision. In this scenario, Digital Melody is trying to:


A) disseminate information.
B) create awareness.
C) build an image.
D) create a strong brand.
E) stimulate trial.

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