Multiple Choice
Swish Turbo Inc., an automaker, conducted a sweepstakes in which people could enter to win the car that Adam Gosling, a popular golfer, uses during tournaments. To enter the sweepstakes, consumers had to visit Swish Turbo's website. Which of the following promotional mix elements did the automaker use on the Internet?
A) Direct marketing
B) Personal selling
C) Publicity
D) Public relations
E) Sales promotions
Correct Answer:
Verified
Correct Answer:
Verified
Q40: Advertisements that appear in the form of
Q41: As a powerful social medium, YouTube is
Q42: As defined by Wikipedia, _ is "a
Q43: Like broadcast or print, the Internet:<br>A)can only
Q44: A(n) _ organizes and formats web-based content
Q46: A hotel advertiser who places an ad
Q47: _ are defined as "a broad range
Q48: Jonathan visits iJaunty.com, a travel website, for
Q49: Like other media, which are essentially unidirectional,
Q50: The Internet is a communications medium as