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    Advertising and Promotion Study Set 1
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    Exam 15: The Internet: Digital and Social Media
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    Which of the Following Is a Traditional Method of Measuring
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Which of the Following Is a Traditional Method of Measuring

Question 51

Question 51

Multiple Choice

Which of the following is a traditional method of measuring the effectiveness of the Internet?


A) Unique visitors
B) Post-click conversion
C) View-through rate
D) Webpage eye tracking
E) Recall and retention

Correct Answer:

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