Critics Argue That Printaculars

Multiple Choice

Critics argue that printaculars:

A) limit the creative flexibility of print media in terms of placement of advertising material.
B) alter the appearance and feel of a magazine and a reader's relationship to it.
C) are not used enough to be considered a separate advertising category.
D) result in horizontal promotional conflict among advertisers.
E) hinder the evaluation of the overall benefits of an advertising media.