Media Buyers Primarily Evaluate Magazines on the Basis Of

Multiple Choice

Media buyers primarily evaluate magazines on the basis of:

A) the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs.
B) the size and space of the bleed pages.
C) their ability to deliver the advertiser's message to as many people as possible in the target audience.
D) their ability to provide or create a psychographic segregation.
E) the pass-along readership offered.