Circulation Verification Services Are Important to Media Planners Because

Multiple Choice

Circulation verification services are important to media planners because:

A) they provide reliable figures regarding the size and distribution of a magazine's circulation.
B) they furnish accurate information about the number of magazines in circulation that are actually read.
C) they provide information on the lifestyle characteristics of the individuals who read various magazines.
D) planners want to be able to predict the degree of clutter and how it will affect their advertising.
E) planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed.