Which of the Following Comparisons Between Primary In-Home Readers, Pass-Along

Multiple Choice

Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true?

A) Advertisers generally attach greater value to primary in-home readers than pass-along readers.
B) Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers.
C) Pass-along readers should be totally discounted in evaluating magazine readership.
D) Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers.
E) Out-of-home readers receive greater satisfaction from a publication than primary in-home readers.