Multiple Choice
Which of the following statements about newspapers as an advertising medium is true?
A) They do not suffer from clutter as most national newspapers have dedicated advertising sections.
B) They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads.
C) Unlike magazines, they are generally easier to reproduce.
D) Advertisers are required to use large space buys or color to counteract clutter.
E) Creative options in newspapers are extensive due to the simple black-and-white layout.
Correct Answer:
Verified
Correct Answer:
Verified
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