A Disadvantage Associated with the Use of Syndicated Shows for Advertising

Multiple Choice

A disadvantage associated with the use of syndicated shows for advertising is:

A) that syndicates do not supply as much research information as the networks do.
B) their negative effect on zipping and zapping.
C) their popularity is limited to Gen Xers.
D) that syndicates are not popular in rural areas and among the older generation.
E) their lack of popularity when compared to network shows in certain dayparts, such as daytime, early prime time, and late fringE.Syndication has certain disadvantages.The audience for some syndicated shows is often older and more rural, and syndicators do not supply as much research information as the networks do.