Which of the Following Is a Similarity Between Advertising on Broadcast

Multiple Choice

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

A) Both offer fewer segmentation opportunities.
B) Both create longer buyer lead times for preparing and placing ads.
C) Both offer greater reach and lower frequency opportunities with individual stations.
D) Both do not enable advertisers to reach large number of viewers with a single media buy.
E) Both can be purchased on a national, regional, or local (spot) level.