The Designated Market Area (DMA) of Manhattan Has Approximately 2

Multiple Choice

The designated market area (DMA) of Manhattan has approximately 2 million television households. Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching an baseball playoff game. The program rating for the playoff game in the Manhattan DMA is _____.

A) 25
B) 15
C) 30
D) 35
E) 20