In Accordance to the Basic Estimates in the Arbitron Report

Multiple Choice

In accordance to the basic estimates in the Arbitron report, person estimates refer to:

A) the estimated number of people listening.
B) the estimated cost of a spot schedule within a particular time period.
C) the estimated number of people involved in preparing the Arbitron ratings report.
D) information on number of network audiences only for commercials within a program.
E) the percentage of the total estimated listening audiencE.The three basic estimates in the Arbitron report are: 1) Person estimates-the estimated number of people listening.2) Rating-the percentage of listeners in the survey area population.3) Share-the percentage of the total estimated listening audience.