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    Advertising and Promotion Study Set 1
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    Exam 10: Media Planning and Strategy
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    A Media Plan Is a Guide For
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A Media Plan Is a Guide For

Question 12

Question 12

Multiple Choice

A media plan is a guide for:


A) development of creative objectives.
B) media selection.
C) sales forecasting.
D) marketing research activities.
E) media studies.

Correct Answer:

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