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_____ Is a Figure Used by Advertisers That Represents the Medial

Question 64

Multiple Choice

_____ is a figure used by advertisers that represents the medial number of times the target audience reached by a media schedule is exposed to a media vehicle over a specified period.


A) Effective reach
B) Unduplicated reach
C) Average reach
D) Average frequency
E) Effective frequency

Correct Answer:

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