Which of the Following Statements Explains Why Marketers Use Emotional

Multiple Choice

Which of the following statements explains why marketers use emotional appeals?

A) The positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.
B) Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.
C) Emotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.
D) Emotional appeals persuade the target audience to buy the brand because it is the best available.
E) Emotional appeals are easy to execute and cost less, even though they are less effective than rational appeals.