Pluto Inc, a Cosmetics Company, Hired a Well-Known Movie Star to to Appear

Multiple Choice

Pluto Inc., a cosmetics company, hired a well-known movie star to appear in its advertisements. The company hoped that using a celebrity would capture the attention and interest of consumers. In this scenario, the ad illustrates the application of:

A) ad-to-consumer relevance.
B) brand-to-consumer relevance.
C) brand-to-producer relevance.
D) inherent drama strategy.
E) bait-and-switch advertising strategy.