Which of the Following Statements About the Relevance of Ads

Multiple Choice

Which of the following statements about the relevance of ads is true?

A) Ad-to-consumer relevance refers to situations in which the advertised brand of a product or service is of personal interest to consumers.
B) Brand-to-consumer relevance refers to situations in which the ad contains execution elements that are meaningful to consumers.
C) Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
D) Relevance reflects the degree to which an advertisement provides information or an image that is pertinent to the brand.
E) Relevance is best defined as the extent to which an ad contains elements that are novel, different, or unusual.