Advertising Campaign Themes

Multiple Choice

Advertising campaign themes:

A) create a foundation for the incubation process of creative ad development.
B) set the direction of all of the individual ads that make up the campaign.
C) are typically designed by the client and implemented by the agency.
D) are usually used for ads that run in only one type of media vehicle.
E) are usually developed with the intention of being used for a short period of timE.The advertising campaign sets the tone for the individual ads and other forms of marketing communications that will be used.