Leslie Works for a Local Ad Agency as an Intern

Multiple Choice

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee shops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":

A) are impossible to develop as they are not applicable to retail chains.
B) are only needed in advertising for consumer services.
C) are typically not the bases for effective advertising campaigns.
D) are only effective in business-to-business advertising.
E) could become the bases of creative and successful advertising campaigns.