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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    When Times Get Tough, Managers Who Treat the Communications Budget
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When Times Get Tough, Managers Who Treat the Communications Budget

Question 50

Question 50

True/False

When times get tough, managers who treat the communications budget as an investment instead of an expense tend to cut down the advertising and promotional budget first.

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