Which of the Following Is True of Refutational Appeals

Multiple Choice

Which of the following is true of refutational appeals?

A) They are not as effective as one-sided messages.
B) They do not feature negative connotations of the products advertised.
C) They tend to "inoculate" the target audience against a competitor's counterclaims.
D) They are used typically when the target audience is less educated.
E) They are a special type of one-side messagE.In a special type of two-sided message known as a refutational appeal, a communicator presents both sides of an issue and then refutes an opposing viewpoint.Since refutational appeals tend to "inoculate" the target audience against a competitor's counterclaims, they are more effective than one-sided messages.