Multiple Choice
Which of the following is true of source derogation?
A) They are positive thoughts about the spokesperson in an ad.
B) They generally lead to a reduction in message acceptance.
C) They enhance brand recognition.
D) They are considered to be a useful tool for measuring consumer loyalty.
E) They are one of the least important types of emotional responses to an ad.
Correct Answer:
Verified
Correct Answer:
Verified
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