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Robert, an Automobile Engineer, Detects a Strange Noise Emanating from the Engine

Question 69

Multiple Choice

Robert, an automobile engineer, detects a strange noise emanating from the engine of his car. As he is an expert mechanic, he diagnosed that the car required a new fan belt. Which of the following stages of the consumer decision-making process is represented in this scenario?


A) External search
B) Post purchase evaluation
C) Problem recognition
D) Purchase decision
E) Alternative evaluation

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