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Various Brands of Perfume Use Scented Strips in Their Ads

Question 92

Multiple Choice

Various brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.


A) the consumer's level of sensory input
B) consumer personality
C) the internal information search
D) the consumer's cognitive dissonance
E) echoic memory

Correct Answer:

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