In Terms of the Alternative Evaluation Stage of the Consumer

Multiple Choice

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of:

A) functional consequences.
B) psychosocial consequences.
C) mnemonics.
D) heuristics.
E) physiological consequences.