In Its Ads, the Coffee House Stresses on Consumers' Overall

Multiple Choice

In its ads, The Coffee House stresses on consumers' overall emotional impression of the brand with an attractive slogan. Through this slogan, The Coffee House wants to convey that it sells exquisite and refreshing coffee to its consumers. It wants its consumers to purchase on the basis of this impression and not comparison. This is an example of a marketer using:

A) the affect referral decision rule.
B) the mirror image rule.
C) belief-bias effect.
D) bait-and-switch marketing.
E) non-qualitative evaluative criteria.