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    Practical Management Science
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    Exam 11: Simulation Models
  5. Question
    A Marketing Simulation Model Can Be Used to Determine the Expected
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A Marketing Simulation Model Can Be Used to Determine the Expected

Question 21

Question 21

True/False

A marketing simulation model can be used to determine the expected profit under uncertain customer loyalty,but an optimization model must be used to determine the optimal amount to spend on increasing customer loyalty.

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