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A Retailer of Computer Games Can Focus on Relationship Management

Question 10

Multiple Choice

A retailer of computer games can focus on relationship management by engaging in which of the following practices?


A) selling products that are cheaper but not always reliable
B) pricing to take advantage of customers' passions
C) using advertising that helps customers make impulse buying decisions
D) giving customers more than they expected, such as a reward once they have purchased 10 games

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