Which of the Following Statements Best Describes Strategic Alliances

Multiple Choice

Which of the following statements best describes strategic alliances?

A) Strategic alliances are not associated with any form of relationship management.
B) Strategic alliances are not as commonplace today as they were two decades ago.
C) A company that is interested in maintaining, but not improving, its product and service quality is most likely to enter a strategic alliance.
D) A strategic alliance is sometimes called a strategic partnership.